Goc O’Callaghan is Global Experience Lead for Buro Happold where she combines analytical skills with creative flair with a holistic approach to experience consultancy encompasses everything from strategic planning and concept development to execution and evaluation. This dynamic approach and innovative experience consultancy facilitate clients to find, define and unlock the perceived and actual value in the experiences for their end-users.

As the founder, owner and director of the award-winning ArcTanGent Festival, Goc has transformed the event into a cultural phenomenon, attracting thousands of attendees from around the globe. The visionary approach to festival curation of unorthodox artistry has earned numerous accolades, including the prestigious Best Small Festival in the UK Festival Awards.

In addition to their work with Buro Happold and ArcTanGent, Goc is a respected trend forecaster, specialising in predicting future trends in the experience industry. Their insights have been instrumental in guiding brands and organisations to stay ahead of the curve, ensuring that their offerings remain relevant and engaging in an ever-evolving market. Goc’s trend reports are highly anticipated and have been featured in leading industry publications and will be included in the IBTM Trend Reports presented this November. Renowned for her ability to combine the strategic and advisory service offer at Buro Happold with the practical application of crafting unforgettable experiences that resonate deeply with audiences and advanced academic studies, Goc has become a sought-after expert in the field of experience.

Goc’s dedication to pushing the boundaries of what’s possible in the realm of experiences has made her a trailblazer in the industry. Whether it’s through Goc’s work as an experience consultant, festival owner, academic or trend predictor, Goc continues to inspire and innovate, shaping the future of experiential design